Swiss Innovation Forum

Swiss Innovation Forum 2018

The claim for this year’s Swiss Innovation Forum is “Surprise”. Switzerland’s leading innovation conference is dedicated to the concept that surprise is the key to innovation and growth. This is because moving away from principles and norms challenges us to create original ideas in unexpected situations. Surprises generate space for us to make changes, and they are the natural enemy of personal experience and fixed plans. Dealing with surprises requires courage and the ability to endure setbacks – both of which are characteristics that become increasingly important in times of change.